Retail & Concepts
Around 1930, Kapiteyn grew into one of the first professional flower bulb companies in the Netherlands. Together with the first garden centers in Europe and America, prepackaged flower bulb concepts were developed: a completely new phenomenon.
Since the start, the popularity of flower bulbs skyrocketed: for many garden centers, flower bulbs are an incredibly important product. As a retail partner in more than 20 countries, we work closely with the category managers of garden centers to optimize the total flower bulb assortment and the return per square meter. In addition, together with international supermarket chains, DIY stores and department stores, we develop packaging and sales concepts.
Based on local consumer needs and demands, we offer a suitable assortment including sales concept for each online and offline retailer.
For your costumer
Our consumer website allows your customers to view the complete assortment and make their choice accordingly. With the QR code on the packaging, all information about the range is visible in one click, with tips on handling as well as inspiration for the garden.